Project︎The Arrivals Pop Up 2019 OutThere Lab
Location ︎ 25 Mercer Street, New York City, NY 10012
Design ︎ Early Spring Creative Collaboration
Client ︎ The Arrivals NYC
Area ︎ 2000 sqft or 186 m2
Completed ︎ Oct 4, 2019
2019 - The Arrivals pop-up is located in New York's SoHo neighbourhood, within a narrow 2,000-square-foot (186-square-metre) space that is only visible on the outside through its glass front door. A corridor just beyond the entrance features a long desk area checkouts and customer queries.
Designed in collaboration with Early Spring, OutThere Lab acts as a reimagined community resource center. Inside, the latest Arrivals collection is organized into various head-to-toe “packing lists” built to withstand desert, rainforest, and Arctic tundra climates. By traversing each weather-specific zone, users experience sensory and tactile conditions that beckon the use of the latest launches, a collection of outerwear and accessories that include technical cashmere knits along with an inaugural line of eyewear and small leather goods.