Project︎The Arrivals Pop Up Series 2017
Locations︎3 locations; 42 Crosby St, New York City | 7959 Melrose Ave, Los Angeles & 888 Valencia St, San Francisco
Design︎Bower Studios & Lotte van Velzen
Client︎The Arrivals NYC
Area︎3000 sq ft / 280 m2 (NYC location)
Completed︎Oct, 2017

2017 - NYC-based outerwear brand THE ARRIVALS opens a series of pop-up stores this fall designed by Bower Studios & interior designer Lotte van Velzen. The spaces, a 3000 sq. ft location in their native city and satellites in Los Angeles & San Francisco, represent a futuristic collision of contrasts, where mountain meets street with winks to space odyssey. Each space is one-of-a-kind, yet connected as a series. Custom Arch Floor Mirrors sit alongside mirrored acrylic display boxes, while cylinder seating fashioned in the same material as the area carpets warm up the concrete floors. Brushed stainless steel, formed aluminum panels, and shades of grey serve as a sleek contrast to the volcanic Arizona lava nuggets and rock boulders sprinkled throughout the space. Bower and van Velzen chose three trademark colors from the brand’s AW17 collection to accent each location. For NYC: Mars, a blush, dusty-nude hue inspired by the mineral tones of the planet. For LA: Crimson, a deep rust tone like the shade of red the moon takes during a total lunar eclipse. For SF: Petrol, an oil slick deep green neutral. “When designing the concept, we wanted to create a minimal, somewhat alien environment in which the materials, finishes and color palette created a sharp contrast within the space, while remaining cohesive. The volcanic lava rocks, seemingly from another planet, mixed with the slick reflective surfaces of the mirrors and display pieces that resemble a liquid form, are a good example of this.”

Nominated 'POP UP OF THE YEAR' by Frame Magazine